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We would also briefly discuss how URL shorteners work and what are the most famous URL shorteners used in all industries with the respective pros and cons. So in this article, we would discuss the purposes of a URL shortener in more detail. Also called a “link condenser” or “a vanity URL creator”(or any other jargon you can fit), their whole purpose is to take the long and ugly URL into something short and precise, which makes for more convenient sharing and better search engine rankings. One of the most used solutions in shortening is a URL shortener. Short URLs also make for better sharing and help align the content with business expectations. A short URL means it would have a better search engine ranking, as long as it has the specific keywords needed for the Google search. There are more chances that a potential customer would open your website if it has a short URL. Thus, shortening the URL makes for better convenience. This issue further gets exacerbated if social media platforms have a specific character limit, like what Twitter used to have when they had a character limit of only 140 characters per tweet until 2017.

Having a long, cumbersome URL means that, as per various search engine optimization (SEO) strategies, your page would not be shown at the top of the specific Google search and thus would have poor search engine rankings. There are high chances that if your URL has more than 100 characters in it, your customer would rather avoid using the website as it screams span, even though it was designed with the correct intentions. The URL is the first thing your potential customer would see when he visits your website, and thus creates a good first impression. If you running any business in 2022, then the URL of your website is of paramount importance.